Bllush Awards: 10 Best Content Experiences In E-commerce
We live in a world where experience is everything. Online stores are making it their priority to re-create themselves and innovate. A leading way to do so is providing content in addition to the “basic” product gallery. It allows customers to discover exactly what they wish to buy. Today we’re looking for the best content experiences in e-Commerce.
Of course, it is easier for the ‘giants’ to do so with their many resources. Like ASOS, that is creating great & interactive content in-house. While for small / medium sites, it’s a big challenge. The lack of resources and ability to “risk” any percent of the traffic leads to stagnation.
The result is that majority of e-com sites look exactly the same. It’s crazy, yet understandable. Every little ‘wrong’ change can cost them a lot in various parameters. Making it easier to freeze things that are currently working ok, instead of taking risks. Even if those risks can lead to a massive revenue increase.
Interestingly, these sites are being introduced to around 100 new technologies a year. All trying to provide them solutions to optimize different KPI’s. That sounds wonderful, though in reality it is difficult for them to assess which one will work for them. So, only the ‘brave’ ones innovate and take risks with new in-house ideas or technologies.
Lately we searching for the sites that are doing an incredible job without many resources. Rather using creativity, new technologies and a customer-centric understanding. We believe they deserve credit for taking the role of leading this industry forward.
This is the place we put a spotlight on 10 of those e-commerce sites that ‘got it’. They master the shoppable content experience. It’s clear that they understand their customers needs and motivations – We love that!
Here are the 10 winners for the online shopping content experience, that you must know about:
Quiz, provides an offline magazine experience, online. You can actually flip pages, which will then make a sound like in real life. Most importantly, all of the outfits in the magazine are linked to the products you can shop in the store.
Storets has the most unique and trendiest products. Not only that, they also have a stunning feed for you to see how bloggers wear them. Inspiration is promised here! You can also then take a look at the best sellers, to make sure you got the trend right…
Modemusthaves is one of the refreshing stores online. You can find many different products (not only fashion) in a variety of cool themes. The theme in the image below is ‘the trendiest products’. So, if you’re looking to be up to trend, make sure to give it a look every once in a while…
Rockglam is totally rocking it with their beautiful Style Discovery page. You will find there the perfect blogger outfits feed. Discover new bloggers, trends & outfits ideas. Oh, and of course, the whole feed is shoppable with links to similar products in the store. So, you won’t only find great products…. but also tons of inspiration for your next outfits with them!
Edited has a super powerful blog. What does that mean? Many great visuals, topics & trends to discover on a daily basis. What’s cool about it that it’s not only about fashion. You can discover content about health, lifestyle, travel & beauty. Go ahead, see for yourself!
WhiteFox has a phenomenal LookBook. Something about the vision and cohesiveness of each collection makes it addicting. Literally. You’ll find yourself coming back for more in no time. All this, without even talking about the products you can find there. That’s a different love story.
Reformation is doing a fantastic job with thier stories. Just as the stories in many social platforms, also here it upgrades the experience by far. You will find here stories that are based on the best trends to live by at the moment.
Littlelace is taking it a step further with it’s ‘Bloggers love’ collection. What does it mean? This collection is built by the favorite picks of specific bloggers. Then, you can also see the blogger wear the product in different outfits. Basically, unlike products you’re not sure about — here you get the ‘stamp of approval’ of a fashionable customer, just like you!
Style Tread’s blog is the place to go when you want a quick catch up on the fashion scene. You will find plenty of fun-to-read articles. All providing a glimpse of the newest trends and the how-to DIY! Hope you won’t blame us later for all the time you spent there instead of working or doing homework..